It may be a late starter in streamlining its moniker but for the past 40 years the Northern Rivers Social Development Council has stayed ahead of the game in every other way, becoming the provider of the most diverse range of social services in the region.
From today it will be known as Social Futures - “Thriving People/Strong Communities” - with an ‘infinity’ logo that encapsulates the optimism to help clients in areas such as disability and housing who are supported by the NGOs under its umbrella.
The organisation has grown by more than 150 per cent in the past two years, now employing 125 staff and delivering 25 programs and services for around 5276 people per annum.
The new name and branding were unveiled at a well attended launch at Lismore City Hall on 1 September, with speakers including service providers and clients as well as dignitaries such as the State MP for Lismore, Thomas George and Lismore’s popular, soon-to-retire Mayor Jenny Dowell.
Following a welcome to country and smoking ceremony, guests from participating organisations mingled around colourful stalls representing a cross section of the groups that work with disability support, and issues relating to mental health, domestic and family violence, and homelessness.
The efforts of such groups are supported by the administrative capacity of the regional peak body, which also has a strong advocacy role with government and the broader community.
“The name Social Futures embodies what we do and that which is at the very heart of our work - social relationships,” said CEO Tony Davies.
“Social Futures is about the relationships we create, the networks we develop and the energy we invest into our community.”